Dhoni meets his ‘dumdar’ namesake in new Gulf Oil ad

Gulf Oil Lubricants, a company within the Hinduja Group, has unveiled a new advertisement as part of its ‘Dumdaro ka Dumdaar’ campaign, featuring its brand ambassador, MS Dhoni. In line with the brand’s commitment to providing sustainable and energy-efficient products, this campaign marks the relaunch of Gulf XHD Supreme+ 15W-40 tractor engine oil. This innovative product is the first of its kind in the Indian tractor lubricant market, offering an impressive 1,000 hours of drain intervals. This milestone sets a new industry benchmark in the Indian lubricant sector, as Gulf Oil becomes the pioneer in providing Indian farmers with 1,000 hours of drain intervals. This comes at a time when consumers are increasingly seeking greater value from their purchases.

The advertisement begins with a surprised expression on Dhoni’s face as he learns about someone completing 1,000 hours in Phulpur village. To investigate further, he drives to the village to meet this “new Dhoni.” Along the way, the village walls are adorned with slogans cheering for Dhoni. Upon reaching the field, he discovers that the villagers are actually celebrating a farmer and his tractor, which has been continuously running and plowing land for over 1,000 hours, thanks to the use of Gulf XHD Supreme+ engine oil. The concept for the advertisement was conceived by OPN Advertising and brought to life by Bubblewrap Films.

Bala Manian, Planning Director, commented, “Our creative concept aimed to be clear and direct, focusing on the key message of Gulf XHD Supreme+ 15W-40 tractor engine oil offering a 1,000-hour drain interval. The campaign positions the product as the ‘new Dhoni’ among tractor engine oils for Indian farmers. This connection will reinforce product recall and instill confidence not only among farmers but also among retailers and mechanics.”

Speaking about the new advertisement, Ravi Chawla, MD & CEO at Gulf Oil Lubricants, stated, “Gulf Oil has been a pioneer in providing long drain solutions to our consumers. We have introduced products that have transformed market consumption patterns. Gulf XHD Supreme+ is another long-drain product that we are introducing for the farming community, offering them greater value for their investment. This product has been launched after extensive trials in tractors that have operated in real fields. It stands as a testament to our robust R&D team’s commitment to bringing about a positive shift in the lubricant industry while also being environmentally and climate-conscious.”

Gulf Oil is a forward-thinking brand in the lubricant industry that understands the challenges farmers face when it comes to tractor maintenance. Farmers rely heavily on their machines for daily operations, and proper tractor maintenance requires the use of lubricants that can help agricultural professionals overcome their daily challenges. Gulf Oil’s introduction of engine oil with a 1,000-hour drain claim means that longer intervals between oil changes can not only reduce maintenance costs but also improve tractor uptime and performance, ultimately benefiting farmers without compromising on quality.