Category: marketing news

In the pulsating realm of digital marketing, India stands as a vibrant hub, teeming with creativity, innovation, and a burgeoning entrepreneurial spirit.
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Affectionately known as “Gabbar,” Indian cricket star Shikhar Dhawan is celebrating his 37th birthday today. Currently, he serves as the captain of the New Zealand ODI team and leads the IPL’s Punjab Kings. Dhawan, recognized for his captivating personality, has evolved into a prominent social media influencer, gaining fame through…

Gulf Oil Lubricants, a company within the Hinduja Group, has unveiled a new advertisement as part of its ‘Dumdaro ka Dumdaar’ campaign, featuring its brand ambassador, MS Dhoni. In line with the brand’s commitment to providing sustainable and energy-efficient products, this campaign marks the relaunch of Gulf XHD Supreme+ 15W-40…

On November 30th, the Impact Digital Influencer Conference featured a panel discussion with the central theme of ‘Social Commerce – Shaping the Future of Influencer Marketing.’ With influencers playing an increasingly pivotal role in brand expansion, social commerce has emerged as a domain where influencers can exert a profound influence…

Jayen Mehta, the Chief Operating Officer (COO) of the Gujarat Cooperative Milk Marketing Federation (Amul), has disclosed that the consumer goods company has introduced 250 new products over the last five years in response to evolving consumer taste preferences. During his special address at the Pitch BrandTalk conference, Mehta traced…